We’ve come a long way from thinking of vitamin C as just an immunity-building effervescent tablet. The cure for coughs & colds has also become a go-to for multiple skin concerns. Dull skin, uneven skin tone, aging skin or acne blemishes, no matter what you wish to fix, thanks to Vitamin C, you can consider it done.

Get the glow going

Vitamin C is the champion ingredient in many hyperpigmentation skincare products. It inhibits the enzyme tyrosinase, which prevents melanin production. English, please? It lightens pigmentation and sunspots, evens out skin tone and enhances radiance.

Turn back the hands of time

The antioxidants in Vitamin C neutralize free radicals that damage skin and make us age, which means a reduced appearance of fine lines and wrinkles.

More collagen

Not so fun fact: collagen levels start to drop around the age of 24, which is why many dermatologists encourage those in their mid-twenties to use anti-aging creams. The skin begins to lose elasticity, firmness, and if you’re skipping sunscreen, wrinkles start to settle in. Vitamin C however, triggers collagen production ensuring skin remains, young, firm and supple

Less sun damage

L-ascorbic acid from vitamin C penetrates through the deep layers of the skin and protects against the aging and burn effects of UV light. Another (not so) fun fact: vitamin C is first distributed to priority organs in the body to function, which means our skin and hair receive little to nothing, making topical application non-negotiable.

Whether it’s in your morning OJ, or in a serum, we suggest you get that dose of vitamin C whenever and however possible because the body does not product it naturally.

The Vitamin C serum that’s found its way into our beauty cabinets and our hearts:

IS Clinical’s Pro- Heal Serum Advance+

Infused with scientifically advanced L-ascorbic acid (vitamin C), olive leaf extract and natural forms of vitamin E and A, this powerful serum significantly increases antioxidant protection while helping improve the appearance of blemish-prone, and aging skin. Perfect for all skin types, including hypersensitive skin, it is full of anti-inflammatory, anti-aging, brightening, and melanin inhibiting ingredients, which reduces dark spots or pigmentation, making it ideal for our all-year long Middle Eastern sunshine that often leaves skin damaged and spotty.

Yes, this is our genie in a bottle and it’s making all our skin wishes come true.